What is Your Nutraceutical Niche?
If you’re selling nutraceutical products to a wide and general audience, you may want to rethink your marketing plan. Though it may seem counterintuitive, the best-selling nutraceutical products cater to a niche group. This allows nutraceutical companies to really reach out to a target audience through specific packaging and advertising.
Think about it: the nutraceutical products that probably catch your eye at the drug store are meant for your specific demographic. Children might love the gummy vitamins with cartoon characters and bright colors. Men might be drawn to protein powders in dark colors, and women might quickly scoop up a pretty bottle of biotin pills.
In the end, if you’re trying to mean something to everyone, you won’t mean much of anything to anyone. So check out our tips for how to find your niche market and increase sales of your nutraceutical products.
1. Get to Know Your Market
Before you take any step further, you need to define and get to know your target market. Ask yourself questions about your target market and use those questions to guide your marketing approach. Some examples include:
- Where does my target customer shop?
- What does my target customer like to do in their spare time?
- How old is my target customer? What is their gender? Where do they live?
- What design style does my target customer like?
- What other products does my target customer buy?
2. Develop a Representation of Your Brand
Once you’ve learned everything you can about your target market, develop a way to represent your product to your target market. This is a way to make your product more recognizable and memorable to your target audience. You might accomplish this by creating a character mascot, which works especially well for children’s or other fun products, but if your product is something more sophisticated and serious, you may choose to represent your brand through a fictional character portrayed by an actual person, or even a celebrity or other well-known figure. At the very least, develop a logo that will be instantly recognizable to your customers.
3. Only Sell What Your Audience Wants
Learn from some of the world’s best businesses and keep things simple when it comes to your product line. Too many choices can be overwhelming and turn customers away. Learn what your target audience likes, and try not to stray from selling those products.
4. Create Niche Product Packaging
Every customer judges a product by its package. This is your one chance to catch the eye of the consumer, so make it count. For example, if your target audience is a modern young man, try sleek and minimal packaging that will stand out on the shelf. You can learn about improving your product packaging here.
5. Advertise on Platforms Where Your Market Hangs Out
Digital marketing is a huge opportunity to reach your target market. Research where your target audience spends time online and on social media so you show up when they’re browsing. Hint: Don’t waste time on SnapChat if your target audience is older than 30.
Implementing These Tips
By following these tips, you’ll be well on your way to honing your niche audience for your nutraceutical products. This will boost sales and make your company more successful in the long run. If you’re looking for more tips on how to improve your nutraceutical company, check out our blog.